Has anyone noticed that the old model is still working? Savings have become the key factor while chosing a vendor in late 2009 and are likely to stay the key factor in early 2010.
While people have harder access to money they still need to keep their businesses running and that makes the growing trend. 5,3% average growth in the past 3 months, with normally less active January and February are still expected to result in a good 12-15% growth in the first quarter of 2010.
We expect startups to be in less favor as the desire to spend less is still limited by the simple common sense and therefore it would be a hard time for those who have just appeared on the market. However, large players are to become even larger as the reputation and the predictability of the final result of the project are the key factors in the troubled times.
