Being obvious I am. Embarassing that is… Strangely that seems like one of the complex tricks people take years to understand.

It’s just 3 words – develop partnership networks. This is how it works these days. Word of mouth. Happy customer spreads his joy onto 5 people around. Unhappy one will let 50 others know that you have failed. This is to emphasize that no job is “unimportant”. You never know how your current operations will affect your business in 6 to 12 months. Doing it right opens doors to rooms you’ve never been before, filled with many more doors. Give your partners motivation to spread the word about you, do your best to satisfy them and you will get five more knocking on your door soon. Repeat it with those 5. Continue with 25 new ones until your capacity allows you to. As simple as that.

And one more thing. Nobody wins all the time, sometimes hard projects when you think you lose more than win are the key to the next door. Your customers are looking at many things, not just whether you do everything right, but what will you do if you did it wrong, as well. They will forgive you if you failed but fixed it and was deeply involved into the problem. They will not if you don’t really care.

Personal involvment and close relationships with your partners (no, that’s not what I mean ) are the greatest sales forces ever, often underestimated in the outsourcing business.  Commit yourselves, don’t be greedy to devote enough of your time and soul power to your partners. It’s not just business, it’s your future after all!

Cheers.